University Communications

 What we do:

Print (Taos News, Sangre de Cristo Chronicle, UNM Today, etc.)

• Newspaper ads
• Newspaper Articles
• Publish class schedules  
• Flyers (8.5x11).
• Posters (11x17).
• Brochures
• Programs
• Post cards, coupons, etc.
• Newsletters
• Press releases (event promotion, etc.)

Internet and digital media

• Graphics and Logo Design
• Electronic bulletin boards
• Stock Photography
• Blogging http://unmtaos.blogspot.com
• Email campaigns to students, faculty or staff
• Website additions/maintenance http://taos.unm.edu
• Website Calendar Posts with event details and links.
• Facebook posts http://www.facebook.com/unmtaos
• Twitter posts http://www.twitter.com/unmtaos
• Provide content for other websites, list serves, member lists, etc., such as town website and Chamber member list and website

Broadcast Media

• Television: News and feature stories for Albuquerque broadcast TV stations
• Taos Local Television event programming
• Radio: paid radio spots, radio interviews, PSA’s
• In-house video productions for distance learning
• In-house video productions in support of UNM-Taos programs and events

Miscellaneous

• Stickers
• Buttons, etc.

 

What we don’t do:

Unfortunately, we do not have the manpower or the budget to help faculty members advertise individual classes. There are far too many classes for our small group to handle. Also we do not want to appear as if we are spamming or otherwise abusing our social media networks. Therefore print, radio, Email, Facebook and Twitter campaigns to promote classes will be done at our discretion. The Taos News Community Calendar, Annuncios and Que Pasa free announcement services are generally the responsibility of the individual. 

When creating and printing your own materials you MUST have a UNM Taos Logo prominently displayed on them and include contact information such as phone numbers and email addresses so the interested party can get more information.

• You can download UNM Taos Logos here:
  • http://ucam.unm.edu/marketing/identity-standards/logos/
• You can download UNM Taos Stock Photos here:
  • http://unmtaos.blogspot.com/

You as an instructor can develop a "Story", meaning a full-on Press Release with pictures, web links, and contact information about your class, student(s), or yourself, it can be submitted for consideration as a Taos News Articles or Blog Post and possibly including Email List Servs, Facebook, Twitter, and calendar postings.

We CANNOT use the Student or Instructor list serv for commercial or personal announcements.

So get to writing!  We love success stories. And please let us know how we can help.

Guidelines and tips to making your campaign successful.

If you have a success story, event or information you need to publicize you can Email William Dwight Knief billk@unm.edu or call 737-6249 for a consultation, so that we can get the word out to as many people as possible.

• When submitting stories for our Blog they should be at least 3 paragraphs long and if possible include a picture or graphic.
• Facebook has a limit of 470 characters your story may be edited down (a link to a webpage with more information is helpful).
• Twitter has a limit of 140 characters your story WILL be edited down (a link to a webpage with more information is helpful).
• We can only update the UNM-Taos Owned Website, Calendar, Facebook, and Twitter pages.
• We cannot update UNM Albuquerque or other web pages. If you are a UNM Taos Department head or group and you need to update your UNM Taos webpages frequently, you will be given access to maintain the pages yourself using the UNM WCMS Cascade server. Call Alex at 737-6209 for more information

The UNM-Taos Communications Committee is committed to projecting a strong, clear, consistent message to the communities, institutions and individuals we serve. In order to accomplish this goal we request that all communications directed outside the college be routed through the Committee so that we can continue to convey the most effective message possible. All solicitations for funds as well as any plans for fundraising activities or events must be directed to Louis Moya, Development Director.